Customer relationship management & sales
automation
Manage the full prospect/customer lifecycle,
through effective marketing campaigns,
field sales, telesales and account management.
Tight integration of CRM with all your other business applications
- including your finance system
- enables detailed customer profiling and targeted
cross-selling.
Visibility of all customer-related data
through a single interface combines key information to ensure all
your customer-facing staff have all the information they need.
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CRM diagram
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to expand.
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CRM is a central database that holds every detail of every
interaction between you and your customers. From the date they
enquired about your company and the marketing campaign that caught
their eye, to full purchase and service history - all this
information is available to every authorised member of your staff
so they can provide a loyalty-inspiring service. More
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Build action lists based on each of your ideal customer
profiles. Streamline responses from multiple sources and get the
facts and figures you need to continually analyse and improve
campaign performance based on previous results. Improve and enhance
the corporate brand, messaging and image of your organisation
through the use of centralised email and mailing material and
associated marketing collateral
From integration with call centre technology and e-marketing to
allocating and prioritising telesales activity, you have the
ability to generate, capture and distribute new sales opportunities
and maximise the performance of your team. Reporting cost per lead,
cost per sale, conversion ratios and sales success rates all help
shape the use of future budgets. More
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Everyday tasks such as sending emails, updating lead information
and scheduling activities can be automated, reducing administration
and defining clear ownership over leads and projects. Powerful
forecasting gives you estimated timings, values and likelihood of
closure and total visibility over your sales pipeline. KPI
reporting helps sales managers ensure that the team keep on top of
next action and follow-up dates More
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Enquiries and quotations are progressed to sales orders, pro
forma invoices and invoices with no data duplication and in
alignment with your stringent procedures. In-built controls ensure
orders are placed in accordance with stock availability, agreed
pricing and customer terms while workflow procedures ensure orders
are fully authorised prior to release. More
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Integration with service management completes the picture. When
sales staff can see the service history and service staff can see
the sales history, you can be sure that your customer will receive
a first-rate service - whoever answers the phone or goes out
on-site. More
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