Marketing campaigns
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Marketing campaigns
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Build campaign management action lists based on each of your
ideal customer profiles. Streamline responses from multiple
sources and get the facts and figures you need to continually
analyse and improve campaign performance based on previous results.
Improve and enhance the corporate brand, messaging and image of
your organisation through the use of centralised email and mailing
material and associated marketing collateral.
From integration with call centre technology and e-marketing to
allocating and prioritising telesales activity, you have the
ability to generate, capture and distribute new sales opportunities
and maximise the performance
of your team. Reporting cost per lead, cost per sale, conversion
ratios and sales success rates all help shape the use of future
budgets.
Hit the right targets
Build data lists based on your ideal customer profile for
specific campaigns, from direct mail and e-shots and telesales.
Monitoring the results of different campaigns against each list
helps refine your targeting, improve your hit rate and set the
basis for future marketing success.
Impact results
From tracking web traffic to promotions and giveaways, all
responses are streamlined through a centralised marketing
campaign management system. See instantly whether campaigns are
reaching expectations and take on-the-spot action to improve
performance.
Review your campaign history
Campaign history is recorded against each prospect so you can
see exactly what communications they've received. All corresponding
interactions for the prospect can be tracked against the prospect
information, allowing you to track and tailor your future marketing
efforts to that particular audience.
Monitor team performance
Assign tasks to your telesales team and the system will
automatically synchronise with their Outlook
calendar, creating a personalised activity schedule complete with
reminders. With a full view of each agent's call history, you have
complete visibility over the volume and type of customer
interaction that's being carried out.
Reach more prospects, more quickly
Improve the performance of your telesales agents through
powerful integration with our associated voice products. Features
include hunt group marketing, call recording, inbound call routing
to specialist resources and the ability to make phone calls direct
from your PC.
Informative follow-up
Your telesales staff will know the origin of every enquiry,
enabling relevant and informative call follow-up. Details of each
conversation are stored within the marketing campaign management
software and resulting actions set as next action dates to ensure
no opportunities are lost. Once your telesales team has qualified a
lead, they can be allocated, prioritised and distributed throughout
your sales force for instant follow-up.
Campaign statistics
With an entire history of each campaign and every customer,
including notes, actions and transactions, you can easily measure
the response from each campaign both numerically and financially to
identify trends e.g. repeat customers, seasonal variations, payment
dates.
Reporting the number of enquiries and the conversion ratios to
appointments and sales provides half the picture. Calculating the
cost per enquiry, cost per appointment and cost per sale provides
the other half. Combined with the marketing management capabilities
of your system, you can translate this information into profitable
campaigns for long-term customer revenue and determine the best use
of future budgets.
Further information:
A director's guide: Selecting powerful CRM software
Why CRM, and why now? Perhaps you’ve been thinking about investing for a while, but you’ve been waiting for the economic storm to subside. Perhaps you’ve been put off by horror stories of companies who spent heavily in CRM systems and have yet to see the benefits.
Find out more »
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